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An investigation of recruitment process digitalization on enhancing HR efficiency in banking: a case study of Zenith Bank

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  • NGN 5000

Background of the Study
Digitalization in human resource management has revolutionized the recruitment process in the banking sector. Zenith Bank has embraced digital recruitment platforms that automate candidate sourcing, screening, and interview scheduling, thereby enhancing HR efficiency and reducing time-to-hire (Adeola, 2023). The adoption of applicant tracking systems and AI-driven analytics enables the bank to streamline recruitment, minimize manual errors, and improve candidate quality by leveraging data-driven insights. This technological shift not only accelerates the recruitment cycle but also facilitates a more objective and consistent evaluation of candidates (Chinwe, 2024).

By integrating digital recruitment tools with traditional HR processes, Zenith Bank can effectively manage large volumes of applications and engage a diverse talent pool. The use of virtual career fairs, video interviews, and online assessments further enhances accessibility and reduces geographical constraints. Continuous monitoring and performance analytics allow HR managers to refine recruitment strategies based on real-time data, thereby improving overall efficiency and reducing operational costs (Okeke, 2025).

This study investigates the impact of recruitment process digitalization on HR efficiency at Zenith Bank, focusing on how technological innovations enhance candidate processing and contribute to better hiring outcomes. The research aims to identify best practices and challenges in digital recruitment, offering recommendations for further optimization in the banking sector.

Statement of the Problem
Although Zenith Bank has implemented digital recruitment processes to enhance HR efficiency, challenges persist in fully realizing the benefits of digitalization. One significant issue is the integration of new recruitment software with legacy HR systems, which can lead to data discrepancies and inefficient workflow management (Ibrahim, 2023). In addition, while digital tools facilitate rapid candidate screening, there remains a risk of algorithmic bias that may adversely affect diversity and candidate quality (Nwankwo, 2024).

Furthermore, inadequate training and change management among HR personnel can result in underutilization of digital platforms, reducing their potential impact on recruitment efficiency. The rapid pace of technological evolution also necessitates frequent updates and system maintenance, which may strain HR resources. These challenges collectively hinder the full optimization of the recruitment process, leading to delays and increased operational costs. This study seeks to analyze these issues and propose strategic solutions to enhance the digital recruitment process and overall HR efficiency.

Objectives of the Study

  1. To evaluate the impact of recruitment process digitalization on HR efficiency at Zenith Bank.

  2. To identify integration challenges and potential biases in digital recruitment systems.

  3. To recommend strategies for optimizing digital recruitment practices.

Research Questions

  1. How does recruitment process digitalization influence HR efficiency at Zenith Bank?

  2. What challenges affect the integration of digital recruitment tools with existing HR systems?

  3. What measures can mitigate algorithmic bias and improve recruitment outcomes?

Research Hypotheses

  1. H1: Digitalization of the recruitment process significantly enhances HR efficiency at Zenith Bank.

  2. H2: Integration challenges with legacy systems negatively impact digital recruitment effectiveness.

  3. H3: Effective training and bias mitigation strategies are positively correlated with improved HR performance.

Scope and Limitations of the Study
This study focuses on Zenith Bank’s digital recruitment initiatives, utilizing HR performance data, software integration reports, and employee surveys. Limitations include potential bias in self-reported data and the evolving nature of digital recruitment technologies.

Definitions of Terms

  • Recruitment Process Digitalization: The use of digital tools to automate and streamline the hiring process.

  • HR Efficiency: The effectiveness and speed with which human resource functions are performed.

  • Algorithmic Bias: The potential for digital recruitment systems to favor certain candidates over others.

  • Applicant Tracking Systems: Software used to manage and analyze job applications.





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